Wine tourism is becoming more and more important as a branch of tourism. Countries such as Spain, which rely a great part of their economy on tourism, are particularly interested in exploring how this can contribute to their further development. It leaves a way to promote other landmarks and culture in general.
Wine tourism has become an innovative way to provide a unique travel experience. It is the way to present the cuisine and culture of one country to the travels whose great passion is wine. Exploring this area of tourism offers many opportunities for local manufacturers and entrepreneurs to discover ways to build their brand and reach global travelers who stay in Madrid.
For starters, it is worth mentioning the three types of wine tourists and what is common for their travel experience:
The Wine Geeks: Want to know everything. Wine is the sole purpose.
The Gastro-Tourist: Food and wine is an important element.
The Passing-By Casual (Wine) Tourist: “We’re in a wine region so let’s visit a winery.”
Take a look at these groups. Can you identify with one of them? What is the most important part of wine tourism for you? Is it all about the wine, or do you want to explore food as well?
Answering these questions will help you create a personalized wine tourism experience for you. It will give you a chance to plan your visit accordingly and choose the best way to experience Madrid.
Wine cellars and bars
One of the common ways to start with wine tourism is to explore local wine cellars and bars. The great thing about this experience is that with wine, you get to taste traditional Spanish dishes. If you are not up for a full course meal, traditional Spanish tapas would be a great choice. They are usually served with wine and provide a mixture of ingredients inspired by the Mediterranean cuisine.
García de la Navarra
This wine cellar (also a restaurant) offers the best selection of local wines. It is also a very nice place to eat, with delicious dishes and tapas to accompany wine drinking and create a perfect atmosphere.
Location: Montalbán, 3
La Chula de Chamberí
A trendy bar with high tables and areas for groups of friends is a very pleasant bar, in a sort of a tavern style. Besides wine, cooked dishes are available for all of those gastro-tourists who love to combine good wine with food.
Location: Fernando el Santo, 11
A traditional Spanish tavern with an amazing selection of tapas and wines is a perfect choice for a nice evening out in Madrid.
Location: Doctor Castelo, 2
A budget-friendly option for all of the gastro enthusiast is Vinícola Mentridana. This interesting bar has a bohemian vibe to it with a fantastic wine list to offer.
Location: San Eugenio, 9
Wine shops in Madrid
Regardless if you are interested in buying a bottle of wine to bring to a friend’s dinner or you want to look for extraordinary wines to complete your collection, the best selection you can find in Madrid is in the wine shops. Here are a couple of places to explore:
Located in the Salamanca district, this place has a certain modern glow to it. It is a modern-looking shop, situated in the exclusive part of the city, alongside stores such as Channel, Louis Vuitton, and others. However, this store is more than a regular wine shop. It is an ideal hub for all the wine lovers. Wine shop downstairs with a top restaurant and wine-related events, it has become a place you must visit as a part of wine tourism experience.
Location: Calle de José Ortega y Gasset 16
Bodega Santa Cecilia
The best way to describe this one is to say that this is a wine supermarket. The complete design of the shop resembles a supermarket. It even has a supermarket checkout counter. Beautiful wine bottles arranged immaculately in the aisles, alongside wine gifts and books. The shop even has a carefully selected offer of traditional Spanish foods. Since food goes well with wine, you can basically purchase everything you will need to host a small dinner party for you and your friends. With Spanish wine of course. The shop also has a bar where they serve tapas with wine, so visiting a wine shop can soon turn out to be a wine tasting event.
Location: Blasco de Garay 74
Carlota Wine Shop
This one is a bit smaller shop than the previous two, but still offers a nice selection of different wines. The interior is quite stylish and homy. It is a family-run business so you can expect a knowledgeable shop owner to chat with you and tell you more about different wines. There is a private wine tasting available which is a perfect choice if you want a more personalized experience.
Location: Calle Libertad, 26
This shop offers a great assortment of wines mainly from Spain, but from other countries as well. It even has an online store to check out the product selection in advance. You can sort the selection by price and by wine type (red, white, pink, sparkling) as you explore their offer online. Still, visiting the actual shop is an amazing experience altogether. As you would expect, wine tasting is available, as well as other interesting wine-related activities.
Location: Calle Principe de Vergara, 211
Más Que Cervezas
Opened every day of the year from 11 am until 10 pm, this wine shop offers an impressive selection of wines and beer, as well as cocktail appliances.
Location: Calle del León, 32
Extensive wine offer as well as gourmand menu make this vine shop an excellent choice for all the travelers who visit Madrid. Wine tasting is also available. Their store also has accessories section where you can find a lot of different things related to wine, such as glasses, sets, gift boxes, etc.
Location: Calle Valverde, 29
Vineyards of Madrid
Up to this point, the wine tourism in Madrid has been an experience that has taken you around the city area, mostly the city center. This is very convenient if you are staying in an apartment in the center of Madrid. It means that you can quickly reach your destination of choice, commonly on foot. Sometimes you can use public transport if you notice that there is a quick and easy way to get there.
However, exploring vineyards of Madrid is a completely different kind of experience. It will take you on a trip an hour or two from Madrid, but it can also turn into a real adventure of exploring the country and its hidden gems.
The first thing you need to know is that all of the vineyards of Madrid are grouped and listed on the website Vinos de Madrid. This makes organizing a trip much easier because you can explore vineyards online and choose the ones you want to visit.
The vineyards are divided into three regions:
As you travel through nice villages and towns on your way to this winery, you will get to know the Spanish landscape. You will discover the charm of the life away from the city noise and crowd. The area is located in the South East of the country.
To visit San Martin, you can take the bus from Príncipe Pío Station. This station is very close to the Royal Palace of Madrid and the central area of the city. The destinations you are looking for is San Martín de Valdeiglesias. The buses leave every 30 minutes, sometimes even in shorter intervals.
This wine route will take you 30 kilometers to the south of Madrid. It makes Navalcarnero a perfect destination for a day trip nearby Madrid. Besides wine, the area also boasts with its gastronomic culture.
To reach the destination, you will again need the bus at the Príncipe Pío Station. This time, your final destination is Navalcarnero, and luckily, there is a bus that takes you directly there. The buses leave every 30 minutes.
The largest wine communities of the three, it is the only one that is located in the north region of the country. Many Madrid vineyards are located precisely in this area. In fact, vineyards stretch all the way from the town of Arganda del Rey (in the north) down to Aranjuez (in the south).
Since the area is pretty vast, there are multiple buses you can take, depending on which vineyard you plan to visit. For example, to reach Arganda del Rey, you can use Metro Line 9. This one is perhaps the fastest way to travel in the city. To visit Aranjuez, you will need to go by train. The full list of vineyards with the exact address is available in the listing on the website Vino de Madrid.
Madrid wine tours
As you explore what the city has to offer in terms of wine tourism, you get to the wine tours. The main benefit of these tours is that you will have a professional guide to help you enjoy this wonderful experience as you taste traditional Spanish wines. You will not have to worry about looking the places on the map, planning and organizing trips around the city or even to a different town. When you join a specific tour, most common things you can expect include:
- Wine tasting
- Winery or vineyard tour
- Food tasting (in case the tour combines gastro experience)
- Local expert guide to organize the trip and provide information about the places you visit
If you love wines and find this to be a great passion of yours, you will enjoy exploring what Madrid has to offer. Depending on your personal preferences and the time you have to spend in the city, you will get to plan a trip to explore wine tourism and where this kind of adventure takes you. For your own convenience, it is recommended to find an accommodation with a perfect location. Most commonly, apartments in the center of Madrid are an ideal choice because you will be able to organize each activity with all of the transportations available nearby.